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Cosmetic and Plastic Surgery-SanFrancisco Bay Area|Marin County

Facelift Procedures up 6% in 2012

March 15th, 2013 Miguel A. Delgado Jr, MD

American Society of Plastic Surgeons
2012 Annual Statistics


The latest statistics on cosmetic plastic surgery procedures for 2012 were released by the American Society of Plastic Surgeons (ASPS). Surprisingly breast augmentation is not the fastest growing procedure as it has been in the past. Cosmetic plastic surgery procedures show a 5% increase over 2011. This increase is fueled by the significant uptick in minimally-invasive procedures enjoyed by many San Francisco Bay Area patients such as; Botox, Dysport, Juvederm, Restylane and Radiesse.

Facelifts increased by 6%, and eyelid surgery was up 4%. There are several different theories as to why facial rejuvenation is seeing such an increase. Some believe that facelifts became less popular during the economic downturn, but people seem to be feeling better about the economy and are more optimistic about the future. Also, it is believed as the “baby boomer” generation is growing older many are opting for methods to maintain their youth. They are staying active longer and remaining in a competitive work place much longer than even a decade ago.

The top 5 procedures were:
•    Breast augmentation (286,000 procedures, down 7 percent)
•    Nose reshaping (243,000 procedures, no change)
•    Liposuction (202,000 procedures, down 1 percent)
•    Eyelid surgery (204,000 procedures, up 4 percent)
•    Facelift (126,000 procedures, up 6 percent)

Note that while breast augmentation remains the #1 procedure, it was down 7% from 2011. Interestingly for men, male breast reduction surgery increased by 5%, this is believed to be attributed to increased awareness and acceptance of the procedure.

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